ROZALINDA (RZ) cultivates a community for fashion bloggers to share their experiences and create a resource so everyone can build a better blog. We do this by posting helpful articles, hosting or encouraging meetups, and creating opportunities for our members to participate in branded promotions when available.
Here are some of RZ’s current services for our community
The RZ Social Network – Find other bloggers in your niche, city, country or just find other like-minded fashion bloggers to share your content with. The RZ social platform gives you a place to ask questions, get answers, as well as set up events and promote your blog.
Links a la Mode – a weekly round-up where bloggers submit their top posts for consideration. Approximately 20 stories are selected each week. This has been a huge traffic and SEO driver for participants.
Weekly member e-newsletter – features a blogger spotlight, highlights from the forums and Links a la Mode. This is how RZ became monetized (through a sponsorship with Gilt).
Fashion Week Events in New York and London earlier this year – over 300 bloggers at each event – prizes donated from independent designers to consumer tech companies like Microsoft. American Express, G-Star RAW sponsored the NYFW event.
If you have a fashion blog, you can join RZ by registering here.
RZ had very humble beginnings when started by Jennine Tamm, of The Coveted. Like many of you, she started out blogging as a hobby and found the process of blog monetization overwhelming due to the abundance of choices on the internet, and most problogging sites are geared for tech blogs. It was hard to gauge which ad networks were the best, and which ones had room for improvement.
Currently, The Coveted is a monetized blog, Jennine is still learning what works and what is just work, that’s why it’s important to create a community of shared knowledge, that way we all have a better blogging experience.
RZ is currently managed by a small team of folks who love fashion, the Internet, and how the two work best together.